Adelaide United secure major Chinese sponsor
The deal will see Datong become the Reds’ ‘sleeve’ sponsor for the next two seasons.
After making inroads into the Northern Territory, the Reds and are now looking to expand opportunities within the Asian community.
Adelaide already has a big population of international students from Asia, especially China, who follow the world game.
Club chairman, Greg Griffin welcomed Datong’s ecommitment as a major partner.
“We are delighted to be the first Australian football club in a major national sporting competition to secure a major Chinese company as a significant sponsor,” Griffin said.
“Datong is a major developer in China and has already built prestigious apartments and commercial buildings in Adelaide.
“We are excited about this relationship as one that will not only build the Datong brand in Australia, but will provide the platform for Adelaide United to play games in China.
“With the support of Datong, it will only further enhance our own strong profile in Asia.”
Datong’s chairman Jin Liang said: “Through our support of Adelaide United, Datong will play a major and important role in growing the game across the entire State whilst being involved with the local community.
“As a major player within China, and now Adelaide, this land-mark partnership further complements the ongoing financial and commitment Datong has to offer.
“We want to put Adelaide United at the forefront, and with the support we can provide, we hope to achieve this.”