Embattled A-League club Brisbane Roar has hit a new obstacle with long-term sponsor, The Coffee Club, severing commercial ties after eight years.
The front-of-shirt deal, reportedly worth $650,000 annually, was one of the longest running sponsorships of its kind in the A-League.
Just recently the three-time champions made headlines after Indonesian owners – The Bakrie Group – failed to pay players and staff wages on time.
Cash-strapped and in the throes of a major restructure, the deal breaker has come at the worst possible time.
The club released a brief statement thanking the café chain for their long-time support and reiterating the need to seek out new sponsors ahead of their 2015/16 campaign.
“Brisbane Roar Football Club has valued the support of The Coffee Club over many years,” Chairman Chris Fong said.
“Both organisations have shared many successes together and we thank The Coffee Club for their support as we both take on new challenges ahead.”
The Coffee Club Director and former Roar shareholder, Emmanuel Drivas, said that the national café network is proud to have been part of one of the most successful partnerships in Australian sport.
“Today marks the end of a longstanding, successful relationship with the Brisbane Roar,” Drivas said.