Optus secure exclusive EPL rights in Australia

Optus have announced that they will own the exclusive broadcast rights for the English Premier League in Australia for the next three years.

In a deal that could shape the future of football in Australia, Optus will take the EPL rights off Fox Sports from August 2016 onwards.

The deal is worth more than $63 million, substantially more than what Fox Sports previously paid for the rights according to the Australian Financial Review.

While no specific details have been released, Optus described the capture as "another significant step in our strategy to become a mobile-led multimedia company".

The deal includes live broadcast coverage and digital rights for broadband and mobile for all 380 Premier League games, every season.

“This is another significant step in our strategy to become a mobile-led multimedia company," Allen Lew, Chief Executive Officer at Optus said in a statement.

"We are dedicated to delivering the best domestic and international entertainment for our customers. With 930 million followers worldwide, the Premier League is one of the most sought after sports properties for content providers.

"Today’s announcement is a great win for Optus and will ensure that Aussie football fans can watch all the action from the world’s most popular football league,” Mr Lew said.

Richard Scudamore, Executive Chairman of the English Premier League said, “We are extremely pleased that Optus has chosen to invest in our broadcasting rights for the three seasons 2016/17 to 2018/19.

“They have an excellent track record as a multifaceted telecommunications company in Australia and we look forward to working with them to make all the best Premier League content available to our fans across the country,” Mr Scudamore said.

No public comment has been made by Fox Sports.