TV rivals circle A-League rights

WIth TV talks imminent for rights to the Hyundai A-League and Socceroos, Telecommunications giant Optus and free-to-air Network Ten are set to challenge for the next lucrative deal.

With Optus freshly acquiring the TV rights for the English Premier League and with ambitions of a 24/7 football channel, the telecommunications giant is looking to bolster its stocks with Australian football coverage.

"We're looking at it seriously," Lew told the Sydney Morning Herald.

"If it makes sense and it adds value to what we are providing football fans, at a commercial deal that we feel is fair, then we will see how we can bring it across. But, it's early days and let's see what happens."

Optus aren't the only challengers to a potential TV rights deal for the A-League with Network Ten CEO Paul Anderson stating their intentions earlier this year.

"I think what we've shown with Big Bash is that we have the ability to innovate and do things differently," Anderson told Fairfax Media

"We've shown that if you have an alignment with the sporting body about the direction of the code and you work together for a mutually beneficial outcome, then lots of things become possible."

It's likely that Foxtel will fight to keep the Pay TV rights for the A-League with Chief Executive Patrick Delaney stressing the importance of the league to its Fox Sports brand.

"We have been an unfalteringly strong supporter of Australian football and specifically the A-League and that dates a long way back to the time when the A-League was only a glimmer in the eye of Frank Lowy," Delaney said.

"We're committed to continue to work with the FFA and the football community to build on what's happened in the last 10 years and continue to mission of making football more popular in Australia."

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