Seriously, though: what the hell were they thinking?
Unlike the roaring beast that dominated the Blues’ badge from 1986 to 2005, this incarnation of the Chelsea lion is far from intimidating.
Numerous changes were made in the revamp of an older crest, so there’s no excuse for a supposedly ferocious creature merely looking miffed that an opposition striker has beaten its offside trap. Or is that what Chelsea were going for?
Alternatively, the king of the jungle may have been distracted in the middle of doing something important. “And so, I present to you the keys of the city, for serv – oh hi, Bill, didn’t see you there.”
20. Benevento Calcio
At the time of writing, Benevento are third in Serie B and unbeaten, following a 4-0 win at Bari. They could soon be in Serie A, facing Juventus.
A team facing Juventus should not have this crest. Has that witch even made it off the ground? What sort of crest makes you ask that question?
19. FC Sheriff Tiraspol
Serial Moldovan championship winners and regular Europa League botherers, Sheriff were founded by a company called Sheriff, play at the Sheriff Stadium and have a sheriff’s badge as their… well, badge. Clearly someone’s a big John Wayne fan. Still, putting a star above a star, which features a football made of stars, might just be overkill.
Warriors were called Singapore Armed Forces FC until 2013. They have never been nicknamed the Rhinos. But when the S.League (yes, that is how they punctuate it) insisted all mascots have to be animals, rejecting Warriors’ warrior, the club opted for a rhino instead, despite nobody being able to draw one. Their attempt is so naff, it’s almost good. The key word there is ‘almost’.
17. Rayo Vallecano
While FFT loves the fantastically left-wing Madrid side, we think it’s a step too far to use the club crest to lay into capitalism by displaying a stock market crash.