The dawn of the new Premier League season brings with it a selection of new kits. FFT asked Guardian fashion writer Hadley Freeman to share her honest opinion of the latest line of top-flight finery...
Here’s a fascinating story for all FourFourTwo readers: I recently moved down the road from the Emirates Stadium. And here’s an even more fascinating story: it was months before I figured out why there seemed to be so many fans of Emirates airlines in my neighbourhood. There’s a fun little insight for all of you into the head of an American person who knows nothing about football. I’m presumably like an exotic species to you lot. A very annoying, stupid exotic species.
Obviously, I am now a MASSIVE supporter of my local team but I can’t say I’m much of a fan of their red and white colours. It’s all a bit Where’s Waldo on my local high street every Saturday, except Waldo is EVERYWHERE. The team has switched to Puma this season (hold the front page!) but my favourite thing about the kit is the rather retro yellow and blue away uniform, especially the sharp blue shorts. Sadly, because I live next to the bloody stadium, I’ll only ever see the Where’s Waldo one. Good to see everyone’s still loving Emirates airlines. I wouldn’t know I was at my Tube stop if I didn’t see protestations of love for the Emirates.