Take action over Datuk Seri Vida’s behaviour or risk further embarrassment

Kelantan advisor and main sponsor Datuk Seri Hasmiza Othman’s conduct om the sidelines must be cracked down upon following a final warning for acting above the law, warns Vijhay Vick.

Football Malaysia Limited Liability Partnership (FMLLP) are expected to play police and keep the Vida Beauty CEO under close watch when Kelantan resume their Malaysia Super League (MSL) campaign this week.

For all intent and purposes, the circus around the Kelantan bench must stop as it takes the spotlight away from football – a sanctity that should be protected at all cost.

FourFourTwo revealed last month that FMLLP had issued Hasmiza a final warning for a series of offences during the Red Warriors’ matches.

The offences committed include usage of mobile phone at the technical area, failing to adhere to pre-determined bench attire colour and not adhering to match organisation flow, such as being at the bench before the players enter and leaving the bench at her whim.

READ ALSOToe the line or risk MSL ban, Vida Beauty boss warned

The club's image risks being dragged through the mud further if their sponsor's antics cannot be curbed

Hasmiza has reportedly apologised over the incident, saying she was not aware of the regulations and would avoid repeating it, but FourFourTwo understands her statement was not welcomed by FMLLP with open arms as a first caution was given in February.

The businesswoman threw herself into the football limelight by coming to Kelantan’s financial rescue with what was believed to be irresistible offer at the start of the season. Among her conditions were repainting parts of the stadium pink, changing the home jersey colour to pink and having a seat on the bench.

Her entry into football is seen as a perfect way to market Vida Beauty’s range of products – including hot seller Qu Puteh.

READ ALSOKelantan’s deal with Vida Beauty could leave the fallen giants red-faced

Despite the interference of their primary sponsor, Kelantan respectably sit fifth in the MSL

FourFourTwo understands the company also included a clause to air clips of Hasmiza seated at the bench during live coverage as part of a sponsorship deal with Media Prima.

So for someone using football to promote her brand, one that is distinct from the sport, the least the game should expect out of this marriage of convenience is respect.

Otherwise, it is just as Twitter user Iswandi Abdul Rahman ‏(@iswan_11) posted, “Dr Vida.. taking advantage.

Football deserves the respect and FMLLP must be firm in revoking her accreditation cards if such offences are repeated. 

Photos: Kelantan FA