Melbourne Heart have officially become Melbourne City FC today as they unveiled a new club crest and kit for next season.
Following the takeover by Manchester City, the club were widely expected to be renamed, which was officially confirmed today.
“Following a lengthy consultation with the club’s members, partners, the FFA and a range of other stakeholders, we believe the changes announced today will strengthen the club’s ties with the community to which it belongs while expanding its ability to grow commercially and harness the many benefits of belonging to the city family,” said Ferran Soriano, CEO of new owners City Football Group.
The Melbourne City badge - a sky blue circle encompassing a red and white cross inspired by the city's official crest, incorporating a sheep, cow, whale and ship - is said to "draw its inspiration from the heritage of Melbourne while celebrating modern day aspects of the Victorian economy, society and environment.
"The central red and white component of the badge ensures that the Club’s foundation colours will always be an integral part of its identity," said the club. There are two small stylised hearts in the outer circle to hark back to its previous existence.
The strips mark the greatest change with a shirt designed by new kit supplier Nike, which is largely white with an offset two two sky and dark blue stripes to reflect its link with its sister clubs in Manchester and New York, while the away kit retains the old Heart red and white stripes.
Melbourne City CEO Scott Munn added: “The club have worked hard to create an identity for Melbourne City FC that reflects the traditions of its existing fan base and embraces the many sporting, operational and commercial benefits that are provided by our association with Manchester City FC and New York City FC.”