Martin Tyler and Fabrice Muamba join the campaign...
St John Ambulance is calling on football fans across the country to watch its new film, Celebrate Like A Hero.
Their volunteers have been a matchday fixture for over 100 years – but now the nation's leading first aid charity is asking for fans to become first aid heroes.
Fans of excitable commentators, over-the-top goal celebrations and, erm, Scotch eggs, hit play on the video below.
Head here to find out more about St John Ambulance's campaign.