Search starts for new FA Cup sponsor

LONDON - The Football Association is looking for a new FA Cup sponsor.

"The FA can confirm E.ON's sponsorship of the FA Cup will come to a close at the end of the season," an FA spokesman said in a statement on Wednesday.

"We are now looking forward to taking the FA Cup sponsorship opportunity to the open market for the 2010-14 period."

The energy giant's four-year contract with the FA was worth 32 million pounds.

The FA is also still looking to finalise a TV deal for the FA Cup following the demise of the Setanta television company.