Nike have fired the first major salvo in the fight for the title of 'Best World Cup Ad' ahead of Brazil 2014, and we have to admit it's a blast.
Back in February, the writers at FourFourTwo SG came up with a list of our most beloved World Cup ads over the years, picking ten efforts we have had immense pleasure rewatching time and again.
But with every new edition of the biggest football tournament on Earth comes a new slew of mega-adverts and this year is no exception.
Nike's latest offering features some of the biggest names in world football, from Cristiano Ronaldo to Neymar to... The Incredible Hulk.
Oh not to mention Zlatan Ibrahimovic, Mario Goetze, Andres Iniesta, two David Luizs and Andrea Pirlo taking a ball to the face.
You've got to see it to believe it!
Now, eagle-eyed viewers might have noticed Cristiano Ronaldo showing off his swanky new football boots somewhere in there.
What is that beauty, I hear you cry.
Wonder no more for the Nike Mercurial Superfly has been officially unveiled.