Nike's latest product offers you a route into the professional game - and fits into your pocket
Nike's new digital and mobile application was unveiled earlier today, and allows players to create matches, banter with friends using custom emoji and set up football games on-the-go, as well as offer unique access to exclusive products.
The Nike football app will let users create their own micro-communities using the "Crew" function, making it easy for players to stay connected to friends and teammates and making sure they never miss an opportunity to play.
Using the 'Play' section, members can set a time and location for a kick-about and track who is in.
More importantly, the app will also be a gateway to the professional game through the Nike Academy - the UK-based football academy which gives players a route to the pros by scheduling fixtures against leading clubs.
From this year on, the Nike Football App will be the only way to earn a place at the Nike Academy via registration for all academy-related trial events.
The app will be available on both iOS and Android platforms from today, and is free of charge.
Image Credit: Nike