YEO’s extend S.League sponsorship by one year
Specific details of the sponsorship were not revealed with both parties keeping it confidential, although it is believed to be around $500,000 – the reported amount when the sponsorship was first penned.
S.League CEO Lim Chin said the deal is "substantial and very similar", while YEO’s vice president May Ngiam believes that people "shouldn’t be looking at the amount of the sponsorship but more importantly, the successful programmes that have been put in place".
Previously, extensions between both YEO’s and S.League have always been for three years, compared to one this time round.
While Ngiam branded the partnership akin to a marriage, she explained that YEO’s wanted to wait for the S.League’s five-year plan that will be released next year before deciding further.
“I think the S.League has a five-year plan that’s coming,” Ngiam said.
“I think it’s important to see what’s the area of focus as well for any partnerships to happen. It’s important to see where the league is leading us as well
“We look forward to that… let’s see how it works out looking at the five-year plan.”
On the other hand, Lim revealed that the league have been working on a new partnership.
“YEO’s and S.League have been talking very long,” Lim stated.
“We are working out a new partnership to be announced later on how we can progress further.
“I think our brand has grown from strength to strength. Every year we are honoured and privileged to have YEO’s on the back of our jerseys.
“I think right now YEO’s, or H-TWO-O rather, have become synonymous with football in Singapore and I’m very happy about that.”
Apart from the sponsorship of the S.League and the H-TWO-O Ultimate Women’s Dream Team, YEO’s will also expanding their presence in Singapore football to include both youth and grassroots football this year.
A new tournament, the H-TWO-O Ultimate Challenge Cup, will be launched during the March and June school holidays this year to give school football teams more opportunities to play competitive matches.
Photo by: Nigel Chin / FFT