Borussia Dortmund to open Singapore office
Heading up the new BVB office in Singapore is local Suresh Letchmanan, who has ten years' experience in the Asian sports sector.
This comes hot on the heels of Juventus' visit to Singapore last weekend, with Borussia Dortmund the latest European side to make inroads into the lucrative South-East Asian market.
“We see a great deal of growth potential for BVB on the international market,” said Borussia Dortmund CEO Hans-Joachim Watzke.
"The BVB office, headed by a man who knows the customs and market of South-East Asia inside-out and possesses a wide-range of contacts, will really enable us to place the Borussia Dortmund brand in an even stronger and more sustainable position.
"The fact that we can conduct networking operations with our partners EVONIK and PUMA makes our commitment in Asia even more valuable."
English Premier League sides have traditionally enjoyed a strong supporter base in Asia, but it appears that Germany's recent World Cup win and the success of Bundesliga clubs in the UEFA Champions League have brought about a new appreciation for Jürgen Klopp's revolution at BVB.
“We have already gathered successful experience in Japan, but our turnover in other Asian markets has also trebled in recent years,” said Carsten Cramer, Borussia Dortmund's director of sales and marketing.
“Our international success and the intensive, pure footballing experience that BVB stands for has given us a great deal of impetus, and we want to take advantage of that with an authentic conduct in Asia."
The man to oversee the next step of Borussia Dortmund's growth from its new base in Singapore is enthusiastic about the challenge ahead.
"The BVB family is simply mind-blowing. I am very proud to have been entrusted with the task of winning more and more fans for Borussia Dortmund in Asia and will always remain true to the roots of the club,” said Suresh Letchmanan.
Photo Credit: BVB