Ashapura, maker of market-leading PURA cat litter brand, is launching a nationwide search to find Britain’s best footballing cat. The winning feline's owner will bag two match tickets, with full hospitality included, to watch the Premier League high-fliers Chelsea at Stamford Bridge as well as coming face-to-face with Blues legend Peter “The Cat” Bonetti in the dining suite named in his honour. Bonetti played more than 700 times for Chelsea between 1959 and 1979, earning his “Cat” nickname for his agility and athleticism. He also represented his country, infamously in the 3-2 defeat to West Germany at the 1970 World Cup, and still represents Chelsea veterans in ‘Masters’ tournaments and charity games. “Playing with a ball is excellent exercise for cats and harnesses their natural hunting skills," says Pura’s Director of Marketing, Vijay Chaudhari. "Many cats display remarkable dexterity and reflexes. The chance to witness one of the world’s best teams and meet Chelsea hero, Peter the Cat offered a natural fit with our brand.” To enter the competition, cat lovers simply need to send an email or MMS with a short video clip demonstrating their pet’s footballing prowess to firstname.lastname@example.org or 07787 567166 together with their cat’s name and contact details. The prize includes match-day padded seats in the middle of the West Stand, a complimentary bar, 3-course carvery meal, match programme and half-time refreshments. The complimentary bar opens two-and-a-half hours before kick off and remains open for a further hour after the match, making for a 5-hour package.
21 November 2008
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