Sheringham to kick off new cancer campaign
"Testicular cancer is the most common cancer in men aged 15 to 44 while prostate cancer is the biggest killer of men over 50 - that's a huge portion of football fans in the UK.
"I want to encourage men to put as much attention into their health as they do their football so we can beat these diseases."
During Focus Fortnight, Keep Your Eye on the Ball will launch its first ever SMS competition where entrants can win one of five signed England football shirts.
In addition, former Chelsea footballer and Everyman patron, Jason Cundy, will host a celebrity five-a-side match on April 9 at the Wimbledon Goals centre, which will be refereed by Premier League man-in-black, Peter Walton.
All money raised for the campaign goes directly into funding research at The Everyman Centre - Europe's first and only centre dedicated to male cancer research and part of The Institute of Cancer Research.
Click here to watch the advert
To find out how to get involved in the campaign, visit www.keepyoureyeontheball.org