It had been suggested that the Portuguese tactician had informed his players to celebrate with him and his coaching staff to signify unity within the Blues' camp.
However, the 34-year-old rubbished the reports after Monday's victory over Premier League leaders Manchester City at Stamford Bridge.
"No it's a false story, I never said anything like that, it's ridiculous," Villas-Boas told Sky Sports.
"I think The Sun, in two weeks, is spot-on in two false stories. I already told them that if they pay an informant they should get their money back.
"I told players that when we score a goal the bench lives through the same emotions and we celebrate with them, with the same desire.
"It's a pity because I think the world has got to know me. I will never be an individual person to say something so extraordinary as that one, so it's an unfortunate story."
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