British workers are planning to pull more than a million sickies during the 2010 FIFA World Cup™. According to research from Sony Ericsson, an official Partner of the 2010 FIFA World Cup™, British businesses are set to bear the brunt of World Cup fever as 35 matches are planned during office hours. 9.8 million fans are already planning to take up to two days off work to indulge their footie habit. The survey reveals that more than two million Brits will be skiving off work during the month long football-fest. Many are planning to fiddle their diaries with ‘important’ business meetings, or simply call in sick to accommodate the matches. However, an honest 33 percent (a third) of fans will be booking time off in advance. London is expected to be one of the most affected areas, with more than one in five workers (17 percent) admitting they would ‘fake’ it to watch their team compete. Dave Hilton, Marketing Director of Sony Ericsson UK & Ireland, said: “The World Cup is big news and it is no surprise that so many patriotic Brits will want to watch it. "Our survey reveals that some canny employers are planning to support the footie and boost productivity – 21 percent will be showing the games in the workplace and more than one in 10 (13 percent) will be offering their staff flexi-time to watch the games.” On the other hand, a solid 56 percent think watching the 2010 FIFA World Cup™ is a personal decision and should not interfere with your commitment to work. To bring fans even closer to the action, Sony Ericsson is giving its customers the chance to go to South Africa and support their team with the launch of the Golden Ticket promotion. The Wonka-esque style promotion will give football fans the chance to win a pair of tickets to every match their team plays. All Sony Ericsson handsets sold between August 1 to September 30 2009 could earn the owner those tickets or other great prizes. For more info visit WinTheTickets.co.uk
14 August 2009
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