adidas football launches the Blue Blast Collection

Football fans across Singapore, prepare for the latest innovation from adidas to hit stores this week, the all-new ACE 17+ Purecontrol boot.

Part of the Blue Blast collection, the brand new Purecut sock system features alongside Boost technology to provide a revolutionary boot that includes on-pitch, cage and street adaptations.

The Purecut sock system in the Blue Blast ACE 17+ Purecontrol is a highly stretchable material that provides optimal fit, locking the foot in place and making it able to adjust to even the most complex movements.

In an innovation that will delight all footballers, it also features a 360-degree fully primeknit upper that ensures zero wear-in time is required, while it still boasts the revolutionary laceless design.

The boot, which will be worn by the likes of Paul Pogba and Mesut Ozil, is also protected by an ultra-thin Non Stop Grip (NSG) film to provide increased levels of grip.

The Blue Blast ACE 17+ Purecontrol Cage version

Another innovative design feature is the inclusion of adidas’ industry-defining Boost technology. With a sole made entirely of thermoplastic polyurethane, it delivers an unrivalled energy return with every step.

The boot also features a Sprintframe sock liner, providing more energy than conventional midsoles.

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On top of the on-pitch edition, adidas have also produced the Blue Blast ACE 17+ Purecontrol Cage version. Featuring the same blue and black colourway as the on-pitch silo, the cage version includes a Primeknit upper with a layer of NSG film to provide close ball control.

A stretchable layer of TECHFIT material optimises comfort, while a black EVA strip features above the heel’s Boost to offer stability.

Comfort, stability and energy return are offered through the BOOST material on the heel counter.

Completing the Blue Blast collection is the ACE 17+ Street shoe.

Inspired by the street, the predominantly blue colourway features pink details and is constructed with a three-piece Primemesh material for a lifestyle-focused look.

Tthe Blue Blast ACE 17+ PURECONTROL Street shoe

TECHFIT also covers the three stripes, while a full-length Boost midsole enhances the lifestyle look while offering energy return.

The Stadium, Cage and Street versions will be available from this Thursday, January 26.

For more information, visit the official Singapore adidas online store by following this link. You can also go to or follow adidas football on Twitter @adidasfootball to join the conversation.