Nike's National Team Kit to battle the World Cup elements
This is the greatest stage of them all, the biggest tournament in all of football, once every four years.
All eyes will be on the professionals as they stride out to represent their nations under the blazing sun in the spiritual home of football - Brazil.
There are those who will be cowed - some will wilt under the heat while others buckle under the pressure.
But then there are the few who seem to have ice pumping through their veins as they go about doing what they know and love best.
Nike has presented us with a game changer - the Nike National Team Kit aims to give the ultimates athletes the best advantage they can get as they step out on to the pitch to battle both the opposition and the elements.
The Heat is On
Make no mistake about it - temperatures are going to be scorching hot in Brazil this month, much alike the climate in Singapore in fact!
For footballers playing 90 minutes in these conditions, it's all about keeping cool in order to maintain an optimum performance level.
Key cooling elements in Nike's kit will hopefully allow them to do so, while allowing fans to continue enjoying the spectacle being played out in front of them.
The Pressure is On
The matches will be coming thick and fast, and recovery between games becomes paramount.
With distances between stadiums and training bases varied, the journey to a game could take between half an hour to four hours cross country.
Every minute off the pitch counts, as players do their best to rest up ahead of the next big challenge.
Once again, Nike is ahead of the game with its Pro Combat Recovery Hypertight designed to be worn away from competition, aiding recovery while the body is moving, but not competing or engaged in intense exercise.