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S.League officially relaunched as the 'Singapore Premier League'

The Football Association of Singapore (FAS) officially relaunched the national competition on Wednesday under the new name the Singapore Premier League.

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Promising to “make the national sport more entertaining and fast-moving to attract a wider audience” and revolve around four pillars the FAS have identified – premium platform, professionalism, sustainability and vibrant football culture.

The future of Singapore football will depend on the continued support and collaboration from our partners and stakeholders

- Lim Kia Tong

Last December, newly-elected FAS president Lim Kia Tong announced the first round of changes to the S.League, including a set requirement of under-23 players for each club, a reduction in the number of imports and the retention of the nine teams that competed in 2017.

Now a new name and logo have been revealed, with the intention of revitalising the flagging national competition.

“Our new vision and attitude will improve the vibrancy of football in Singapore,” Lim said on Wednesday.

“The Council and I knew that a revitalisation of our domestic league was necessary for Singapore football to move forward.

“When we sought to be elected into the Council, we already knew that the onus would be on us to make changes to revitalise the league.

More than just a rebrand of the logo and a change of name, the Singapore Premier League is a transformation of a product

- Edwin Tong

“We are deeply appreciative of the support we have received from Asian Football Confederation (AFC), along with involvement from FIFA, the Ministry of Culture, Community and Youth, Sport Singapore and of course the Singapore Premier League clubs.

“The future of Singapore football and the success of the Singapore Premier League will also depend on the continued support and collaboration from our partners and stakeholders.”

FAS vice president Edwin Tong reiterated the stance from December that the long-term goal was the lift the stature of the Singapore national team, which is currently languishing at 171st in the FIFA rankings.

“More than just a rebrand of the logo and a change of name, the Singapore Premier League is a transformation of a product,” he said.

“And with any transformation, the initiatives that we have undertaken will take time to bear fruit.

“The objectives of the Singapore Premier League are to grow our playing base, to have good governance, to create a vibrant fan experience and ultimately to ensure a steady pipeline of players for the national team.

The moves have been supported by each of the competition’s nine clubs.

“We believe that this will inject a new and refreshed image into Singapore football,” said Geylang International FC chairman Ben Teng.

“The FAS has been actively engaging with us on the various initiatives, which have a greater focus on professionalism and youth, and I believe they will not only help us as clubs but also Singapore football to develop holistically. “

Photos: Football Association of Singapore

The league's new-look logo