SingTel secures 2014 FIFA World Cup rights

 SingTel have won the battle to secure broadcasting rights to the 2014 FIFA World Cup, inking a deal that will allow them to bring the action in Brazil to television and mobile screens across Singapore.

The protracted negotiations are likely to cost local football fans though, with viewers having to fork out $112.35 for the one-off privilege.

This is an increase from the previous tournament in 2010 when Singaporeans had to pay SingTel $94.16 to watch live World Cup action from South Africa, or the $26.25 to StarHub in 2006 (Sports Group subcribers paid $15.75).

Current or potential SingTel MioTV suscribers will receive the World Cup package free of charge if they sign up for or extend their mio Stadium+ or Gold Pack contracts to redeem this offer.

The deal will also see key matches televised on free-to-air channels, as well as mobile devices.

“The World Cup is the pinnacle of sports programming, and captures the hearts and minds of viewers across the globe," SingTel Country Chief Officer Mr Allen Lew said.

"With the tournament still three months away, we are delighted to be able to give Singapore the certainty of being able to watch every match.

"Our complete coverage of the 2014 FIFA World Cup Brazil will bring fans unparalleled on-demand and interactive access, and will showcase the future of television, tablets and smartphones."

Update at 7.50pm: SingTel confirmed that the cross carriage rules apply, so customers who sign up or re-contract the Stadium+ package from either SingTel or StarHub will enjoy the offer. No early bird discounts will be offered.