Nike today introduced its Liquid Chrome Pack, a collection that includes metallic makeovers for the Hypervenom, Magista and Mercurial range of cleats and the Tiempo Legend 6 – the very first Tiempo sporting a paint job.
More after the break
Emma Jobe, Colour Lead for Nike Football, explained that the sportswear manufacturer wanted to create a range of football boots that looked “immovable” as though it was made of metal yet “comes to life in motion”.
The boots debut this week on professional players around the world. Neymar will parade the “Red Bronze” Hypervenoms while Arsenal’s Alexis Sanchez will take to the pitch in the “Urban Lilac” Mercurials. Mario Gotze of Bayern Munich fame is expected to don the “Metallic Pewter” Magista pair in Bayern Munich’s Champions League clash against Olympiakos.
In addition to looking spectacular the boots also aim to conquer the challenges of working with metallic colours including the lack of grip.
“Metallics are inherently slippery, which is problematic in a sport where the colour is in constant contact with the ball,” Jobe said.
“It took close collaboration with our materials team to craft colourways that live up to our strict performance standards. We knew this was a look our players were drawn to, but we weren’t going to do it if we couldn’t do it right."
At first glance Nike’s new Liquid Chrome Pack looks flawless and will certainly turn heads on the pitch. The only problem we anticipate is being unable to decide which colour we actually want.