"It starts with recruiting the right characters, who you know are quite comfortable in communicating. But, there are a few drills you can do."
More after the break
To find out what these drills are and more, click play and let Dowie explain.
The Freeradio Grass Roots Football Show is the biggest grass roots football event in Europe. For more information on this year’s event at the Birmingham NEC on May 25-27 visit www.grassrootsfootball.co.uk