FourFourTwo's 31 Most Powerful People in U.S. soccer: 20-16
19. Kathy Carter
Dig into the business of soccer in the United States and you’ll quickly run into something, probably a lot of things, that Kathy Carter has significantly influenced. As president of Soccer United Marketing, she essentially controls the revenue streams for MLS and other high-profile soccer properties, such as the United States national teams and Mexico’s men’s national team.
That has her supervising sponsorships, products, licensing and advertising. When you watch a nationally televised MLS match or a U.S. national team contest, Carter has dealt with the broadcast deal, high-dollar sponsors, souvenir providers – basically, all the people who help pay to put on the events.
The former goalkeeper at William & Mary, now 47, is one of the highest-ranking people in MLS. Carter isn’t just one of the most powerful figures in U.S. soccer, but according to Forbes she’s one of the most powerful women in sports in this country. She also serves as the U.S. representative on FIFA's Committee for Women's Football and the FIFA Women's World Cup.