US Soccer unveils new crest, loses flying ball
U.S. Soccer unveiled a new crest on Monday, ditching the flying soccer ball logo in favor of a more simplistic "USA" wordmark in a crest which was leaked long ago and is now official.
On Friday, U.S. Soccer scrapped its old logo on its social media channels, swapping it for blank white spaces.
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The vertical red and white stripes in the new crest draw upon some of the federation's original look in 1913, which was temporarily brought back in 2013 for U.S. Soccer's centennial. The plain white centennial kit was well-received, which may have factored into U.S. Soccer's decision.
This is U.S. Soccer's first major brand redesign since 1995, when the flying soccer ball was introduced. Below is the recent history of U.S. Soccer logos, via Wrong Side of the Pond:
According to the New York Times, U.S. Soccer spent seven figures on the redesign, which was initially introduced on Monday to fans via a virtual reality promotional video. The redesign process began in 2014 and included the help of Nike, which supplies all U.S. Soccer gear.
And speaking of gear, it looks more and more like the leaked black - yes, black; not red, white and blue - U.S. Soccer jersey to be used at the Copa America Centenario is indeed the real thing: