When the worldÃ¢ÂÂs finest football magazine repeatedly begged La Liga Loca to come on board some 78 years ago - well, offered it a packet of biscuits - those running the show knew they were getting their brilliant hands on an institution that spoke the truth, stuck it to The Man, kept getting its Llorentes confused and would fail to predict night following day.
But it also knew it was banking on a blog that was a straight-talker, a blog that was ahead of the game, a blog that would lead and not follow.
So thatÃ¢ÂÂs why it is now officially calling for the handsome head of Pep Guardiola. ItÃ¢ÂÂs time for BarcelonaÃ¢ÂÂs big guy to go.
Barring a wobbly start for PepÃ¢ÂÂs Dream Boys at the start of the season in la Liga, the Catalan coach has barely put a foot wrong.
After just one yearÃ¢ÂÂs experience in SpainÃ¢ÂÂs lower leagues, Guardiola leapt onto a wild horse called culÃÂ© and has ridden it into the sunset of success.
Women want to be him, men want to be with him and the Madridista press doesnÃ¢ÂÂt hate his guts despite his side making their Castle Greyskull cronies look very silly indeed.
Even grown-up broadsheets go goose-pimply in his presence. Ã¢ÂÂHeÃ¢ÂÂs the eternal seducer,Ã¢ÂÂ sighs El PaÃÂs. Ã¢ÂÂThe triumph of passion,Ã¢ÂÂ pants El Mundo. Ã¢ÂÂMiles better than the Pope,Ã¢ÂÂ suggests Vatican-crazy ABC.
PepÃ¢ÂÂs men won la Liga with three matches left. PepÃ¢ÂÂs men are on course to score the most number of league goals in a season. PepÃ¢ÂÂs men have just bagged the domestic double for only the second time in half-a-century for the club.
Barcelona donÃ¢ÂÂt even need to win the Champions League next week for golden idols to be carved to glorify PepÃ¢ÂÂs name, as if heÃ¢ÂÂs the Catalan capitalÃ¢ÂÂs very own Kim Jong II.
Things simply canÃ¢ÂÂt get any better for the BarÃÂ§a boss. And thatÃ¢ÂÂs why he should jump ship as soon as the final whistle blows on the end of current campaign.
In fact, he should do it as early as next week to avoid a disappointing draw against Deportivo in the last match of the year.
"Careful, Pep, it's a trap!"
Imagine the alternative future if Pep remains at his post for another season.
BarcelonaÃ¢ÂÂs laurel-sitting superstars start the new campaign at a canter leaving Roy KeaneÃ¢ÂÂs Real Madrid with a 10-point lead by October (Arsene Wenger having quit two days into his role).
The local press, who are currently claiming that the sun shines from PepÃ¢ÂÂs perfect posterior, begin to blame his lack of experience, say that heÃ¢ÂÂs a first-season fluke, announce that heÃ¢ÂÂs a busted flush.
An editorial in MondayÃ¢ÂÂs Sport is a key to how the backlash could begin. Ã¢ÂÂThe key to the transformation of this team is exclusively down to the work of Guardiola,Ã¢ÂÂ writes Joan Vehils.
ThatÃ¢ÂÂs all very nice now from the culÃÂ©-loving columnist, but does the same principle apply if things donÃ¢ÂÂt go so well in the future?
Run, Pep, run, while you still have the chance.