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Champions League to help stem Juve losses

Juventus, listed on the Italian stock market, will remain in the red for 2011/12 but losses should be lower than the 95 million euros recorded last year, Agnelli said at the Global Leadership Summit at the London Business School.

Top clubs are under pressure to move towards break-even or face exclusion from European competition from 2014/15 under UEFA's Financial Fair Play rules.

"If you had offered me the Italian title last September I would have signed up straightaway," Agnelli (pictured) told reporters, playing down the cup defeat.

"Hardcore fans are part of the game," he said.

"It's a matter of bringing the people and giving them the right environment," noting that supporters who misbehaved were easily spotted and dealt with in the new stadium.

"We had the privilege of filling every stadium in Italy except our own," he said, noting Juventus now sold out almost every home game.