Why the Europa League can rediscover the magic of the UEFA Cup

The sheer disdain shown for the Europa League by some is a far cry from the excitement the competition used to generate. In the years where only one or two teams from each league could enter the European Cup, the old UEFA Cup boasted its own host of elite sides, regularly featuring the likes of Ajax, Juventus, Bayern Munich and Liverpool.

There’s no escaping the sensation that, in the last 10 years, the tournament has struggled to capture the imagination in the same way it used to, particularly in Britain. Expansion of the number of participants means that the quality is perceived to have been diluted, leading to more unwelcome trips to what seems like the other side of the world. The uninspiring name change certainly didn’t help either.

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