Rio Ferdinand: How to turn talent into performance

You played with so many talented young players - what's the difference between those who make it and those who don’t?
The brain. Those who make it are able to take in information and then transfer that to the football pitch. They realise what they need to do to elevate themselves to a different platform in terms of producing performances on a consistent basis. I’ve seen so many players with great talent but they can’t marry it together to produce that great player that’s inside them. I always talk about Cristiano Ronaldo, he had everything but it wasn’t all married together at 18. However, he was intelligent enough to take all of his attributes and slowly cement them together to become the player that he is.

Do you think England are producing a different profile of player now, for example Jadon Sancho and Marcus Rashford? Andy why are there more these types of players?
The academies have to take some credit, but I think social media is playing a big part in a lot of the development of young players now. Youngsters are seeing so many more tricks and skills that they’re able to practise and then execute on the pitch. When I was a kid, the Cruyff turn and the stepover were the two main skills to beat a man. Now, a Cruyff or a stepover is a basic part of the game, like a pass or a tackle. Players are being influenced earlier and a lot more often. Technology, games consoles, they play a part as well. Younger players now with social media, some of them are getting reputations based on their Instagram profiles and clips on Snapchat, because people want to see that in short, snackable media. If they can do the skills people crave, they'll grow in popularity, which is probably a big motivation for them.

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