Sven set for biggest football challenge

"I always said I wanted to come back to the Premier League because it's the best league in the world. I've chosen a difficult way to do it, it will take some years but I'm sure we will do it," he added.

"It's great to be here again. The weather is the same as usual," he joked as he was unveiled to the media.

"I haven't seen it yet but the club desperately needs a proper training ground," he said.

"We've missed out on some of the talents of this region for too many years now and part of Sven's role is to work with the current football staff in identifying the best talent," he said.

"I'm not here for the money, I am here for the challenge," he said, adding he will live in Nottingham.

"When my agent first asked me if I would be interested in Notts County I said I wasn't sure about that.

"But after listening to Peter and seeing the project I became interested and here I am."

The Swede's appointment underlines the ambition of County's new owners, the Middle East group Munto Finance, who in Eriksson have hired a man who won the league title with Lazio in 2000 before becoming England's first foreign national team coach.