Sky and Disney's ESPN will both launch 3D networks in the coming months, with ESPN airing a minimum of 85 sporting events, including 25 World Cup finals matches from South Africa.
Sky will get the ball rolling on Sunday by filming the Premier League clash between Arsenal and Manchester United in 3D and broadcasting it to selected pubs across the United Kingdom and Ireland.
Gerry O'Sullivan, Sky's Director of Strategic Product Development, said in a statement: "2010 is the year for 3D TV.
"People have already embraced 3D cinema and because Sky's 3D service uses the same kind of technology, we're confident there will be demand for sport, movies, concerts and drama in 3D."
The move into 3D broadcasting follows hotly on the success of James Cameron's 3D movie Avatar, which this week became the highest-grossing movie worldwide partly due to 3D engagements.
The network will feature history, space, adventure shows and children's programmes and reflects a strong trend in the entertainment industry to harness 3D in the home.
