Agent: Jovetic worth 25 million
The 19-year-old has netted seven league goals in 36 appearances for la Viola since arriving from Partizan in 2008.
But he shot to instant stardom in the club's recent Champions League clash with Liverpool, bagging both goals in the 2-0 victory over Rafael Benitez's side at the Stadio Artemio Franchi.
Reports were soon linking the 'Montenegrin Messi' - who has netted an impressive eight goals in just 12 outings for his country - with moves to Manchester United, Chelsea, Arsenal, Manchester City, Juventus and Bayern Munich.
However, the player's representitive Vlado Borozan insists Fiorentina are in no rush to sell the starlet.
And he added that if Wolfsburg striker Edin Dzeko - courted by a string of Premier League clubs during the close-season - is worth €25 million, then so too is Jovetic.
"Manchester United and Real Madrid wanted him before Fiorentina signed him," he told Fiorentinanews.
"I won't exclude [the possibility] that these two teams could return for Jovetic in future.
"However, his price is now around €25 million. He is worth more or less the same amount as Dzeko."