Poyet targets new Sunderland identity

The Uruguayan led the Wearside club to Premier League safety against the odds last season after taking over from Paolo Di Canio in October, and his efforts were rewarded with a new two-year contract.

Poyet has already begun the process of overhauling his squad ahead of the 2014-15 campaign, with Costel Pantilimon, Billy Jones and Jordi Gomez arriving at the Stadium of Light and the likes of Jack Colback, Phil Bardsley and Craig Gardner leaving.

"Players coming to this club in the future will understand that they are coming to a club where there is a certain way of playing," Poyet told the Sunderland Echo.

"I do really believe in consistency and stability and having a plan and an approach.

"With all respect to Swansea, if they do better than us it is not necessarily because they have better players than us.

"It is because they have a certain way of playing football that they have stuck to for years and everyone feels comfortable about the system and they fall back on that - it is the same with West Ham.

"But when you are continually restarting it is always going to become more difficult ... long term it's not doing you any favours in terms of consistency."