Coaches become a victim of their own success

I scored twice for England last night. In my dream.

We were winning 3-2 at half-time. I was talking to a blank faced coach whose impressive dearth of the usual facial features â hair, nose, eyes, etc â made him look like a half-finished Dr Who monster. Then a beeping car horn woke me.

That started me thinking about coaches. An alibi for blame shifting chairmen, a scapegoat for furious fans, the typical football coach is becoming almost as isolated as the referee.

In part, coaches are a victim of their own success. The footballing alchemy of a gifted few has led fans, journalists and directors to expect them all to be superheroes. But are they as important as we all like to believe?

A quick reconnoitre of the big clubs in Europe reveals one thing: most of them havenâÂÂt changed in 30 years. For every Chelsea or Lyon, there are five or six Barcelonas, Bayern Munichs, Celtics, Inters, Manchester Uniteds and Real Madrids.

This does suggest that a deeper long term influence on a clubâÂÂs fortunes may be the stuff we donâÂÂt see: the quality of the infrastructure, the excellence of the youth academies, the calibre of the ground staff or â even â the marketing departmentâÂÂs ability to shift themed duvet covers and generate funds which can be reinvested in players or facilities.

Although many of the gameâÂÂs business managers canâÂÂt even spell strategy let alone understand the need for one, it is clear that there is a core of directors and chairmen that do know what theyâÂÂre doing.

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