Ã¢ÂÂThe best lack all conviction, while the worst are full of passionate intensity.Ã¢ÂÂ
Though ostensibly concerned with IrelandÃ¢ÂÂs struggle for independence, W.B. YeatsÃ¢ÂÂ most famous poem The Second Coming also prophesies the degeneration of the football media and the passionate intensity of Chris Kamara, Alan Green and the callers on a zillion radio phone-ins.
To crowbar in another literary reference, BritainÃ¢ÂÂs football media could be summed up by the title of Martin AmiÃ¢ÂÂs most entertaining essay collection The Moronic Inferno.
In age where clichÃÂ©s are passed off as gospel truths, one of the many dubious truisms is that smaller Premier League clubs cannot afford to play attractive, enterprising football if they want to survive.
Alan Green: Passion, intensity, a face for radio...
There is only one flaw with this theory. It is utter, absolute bollocks.
Any enterprising manager might want to consider the influential, if chequered career of Zdenek Zeman, Serie AÃ¢ÂÂs great, iconoclastic coach.
True, the Czech maverick has never won the Scudetto, but he has shown a remarkable gift for squaring the circle that destroys many English coaches: creating successful entertaining teams without spending a fortune.
His sides have come second, third and fourth in Serie A and won three promotions.
The next issue of Champions carries a revealing interview with Zeman by Gabriele Marcotti in which, among other things, he declares: Ã¢ÂÂI donÃ¢ÂÂt think you need great players to play great football. What you do need is guys who are passionate, work hard and know how to execute.Ã¢ÂÂ
From PalermoÃ¢ÂÂs youth teams to Roma, ZemanÃ¢ÂÂs sides have played a brand of football defined by Ã¢ÂÂmovement, speed and executionÃ¢ÂÂ, a 4-3-3 formation and attack: Ã¢ÂÂItÃ¢ÂÂs not rocket science, itÃ¢ÂÂs simple math: the more guys you have trying to score, the more you will score.Ã¢ÂÂ
Zeman loved it when a plan came together (yeah, we know it's not a cigar...)
So why, if heÃ¢ÂÂs that good, isnÃ¢ÂÂt Zeman in management today? The answer in part is that his ideas are too radical even for calcio, arguably the major league that is most receptive to new tactics.
His style demands a lot physically from players during a match and in training. And players, especially those arrogant enough to think theyÃ¢ÂÂve already made it, arenÃ¢ÂÂt always prepared to make that commitment. (Although they might think it worth the effort in the long run because, the Czech coach insists, they will get injured less.)
Zeman canÃ¢ÂÂt understand why footballers are stressed by training. Indeed, his analysis of the physical demands on players raises one of MarcottiÃ¢ÂÂs favourite themes: how good would footballers be if they trained as hard as other sportsmen? That question might be another aspect of ZdenekÃ¢ÂÂs enigmatic legacy.
Yet as Marcotti points out, the results can be spectacular. Zeman took Foggia up two divisions as coach. In 1991/92, Foggia played some truly scintillating football as they finished ninth in Serie A in 1991/92.
That summer, Zeman did something that seemed like an act of professional suicide: he let most of his stars go and hired a bunch of players from the third division. His reward? Foggia finished a respectable 11th.
ZemanÃ¢ÂÂs transformational genius as coach has unearthed or polished such gems as Alessandro Nesta, Dan Petrescu, Salvatore Schillaci, Giuseppe Signori and Francesco Totti.
"Oh sh*t, I forgot to sign substitutes!"
Could someone do a Zeman in England? It would be nice to think so. But new training methods can prove a tad controversial in the Premier League.
There are too many Ã¢ÂÂone-dimensional footballersÃ¢ÂÂ (as Zeman calls them, referring to players who focus only on their strengths and ignore their weaknesses) in England for his football of movement, speed and execution to succeed easily.
Yet, for a chairman with courage, patience and vision Ã¢ÂÂ if indeed such paragons are to be found in the modern game Ã¢ÂÂ his brand of football could be worth the risk.
Unlike the best in YeatsÃ¢ÂÂ classic poem, Zeman does not lack conviction. He is convinced his ideas are simply ahead of his time.
Now 63, he is living, if unemployed, proof that managing an unfashionable team successfully doesnÃ¢ÂÂt have to be a matter of just keeping it tight at the back, getting stuck in and taking your chances.
That mantra may play well in the more conservative sectors of English football but the lingering popularity of the Monsieur Rosbif school probably explains why none of the 32 teams in this seasonÃ¢ÂÂs UEFA Champions League had an English coach and why the only English manager to impress in Europe this season Ã¢ÂÂ Roy Hodgson Ã¢ÂÂ had to go abroad to make his name.