How Ipswich Town made big-money gamble pay off with back-to-back promotions

Ipswich Town players during an open-top bus parade in Ipswich to celebrate promotion to the Premier League
(Image credit: Alamy)

There’s always a team or two who start the Championship season like a rocket before inevitably dropping away, and you can usually pick them out by looking at the statistics behind their performances. Simply put, sometimes you just get a bit lucky, putting away chances at an unsustainable rate while the opposition waste all of theirs.

Plenty of people thought that’s what Ipswich would be after they started the season so well, but the numbers told a different story.

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Steven Chicken

Steven Chicken has been working as a football writer since 2009, taking in stints with Football365 and the Huddersfield Examiner. Steven still covers Huddersfield Town home and away for his own publication, Steven is a two-time nominee for Regional Journalist of the Year at the prestigious British Sports Journalism Awards, making the shortlist in 2020 and 2023.