What's wrong with West Ham? The sorry plight of a club in need of a plan

David Sullivan, David Gold

From a distance, the London Stadium looks every inch the sporting venue it's supposed to be. Walk towards it from the Westfield Shopping centre and its eclipsing size and radiant video screens will take you in. Cranes loom in the distance and on every side theres's evidence of sprouting modernity; yep, this is a place of great progress.

But the stadium, like its tennant football club, looks better from afar. The impression inside the ground is of just enough having been done to make it feel like West Ham's home. Andy Carroll's thundering volley has been stencilled onto the fascia, the club's crest beams out over the London skyline, and the colours appear with enough frequency to be convincing.

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Seb Stafford-Bloor is a football writer at Tifo Football and member of the Football Writers' Association. He was formerly a regularly columnist for the FourFourTwo website, covering all aspects of the game, including tactical analysis, reaction pieces, longer-term trends and critiquing the increasingly shady business of football's financial side and authorities' decision-making.