Barnsley are trying to end a new front-of-shirt sponsorship agreement with a cryptocurrency site after an investigation into discriminatory and abusive social media posts.
The Sky Bet League One club only announced the deal with The HEX.com last week but are already seeking to terminate it after the Supporters’ Trust raised concerns over online posts, which they believed had come from individuals who claimed to have brokered the deal.
Barnsley announced on Tuesday they were investigating the posts, and on Friday morning released a statement which read: “Barnsley Football Club value our fans and our core beliefs above everything else.
Club Statement | Front of shirt sponsor— Barnsley FC (@BarnsleyFC) August 12, 2022
“Following recent events and a subsequent investigation, the club has assessed its relationship with its front of shirt sponsor and has taken steps to end that relationship with immediate effect.
“The HEX.com logo will not appear on the team’s kits going forward. Further comment will be issued in due course.”
The Supporters’ Trust is working with the Football Supporters’ Association to call on the football authorities to create a set of common standards for any cryptocurrency partnership a club or league enters into, and to lobby clubs to carry out due diligence on any current or future cryptocurrency partners.
Cryptocurrencies are not currently regulated in the UK.
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