FIFA has been scarred by allegations surrounding the process to choose the 2018 and 2022 World Cup hosts, won by Russia and Qatar respectively.
Blatter said he was ready to confront the past if successful in the June 1 vote, when Asian football chief Mohamed Bin Hammam is standing against him, but he also said FIFA was a victim of its own success since he became president in 1998.
"We shall find a solution how to handle the past - how to handle the past in order that we can stop once and for ever that all these image damaging things about corruption," Blatter told a round table of news agency reporters at FIFA headquarters, in comments embargoed until Monday.
"Handling the past will be presented to the Congress.
"We have to make sure that in the next term of office, starting immediately after the election, that we rebuild the image of FIFA not only by a better communication... but by facts.
"There will be facts. Don't ask me now which facts."
"If we were still the poor association we were until the World Cup in France - because France was the last poor World Cup - nobody would care," he said.
"There would be no financial assistance programmes, no referees' assistance programmes, no goal projects, no management, nothing. There would be nothing.
"But I think also, there would be no discussion of allegations of corruption. It's only when you have success."
"What is the attraction of success? To be part of it, or to be jealous of it. So you try to be in. If you cannot be in, you are jealous, you are envious and this can be changed into hatred and then, you see, there are people who to like to destroy something."
Two members of FIFA's Executive Committee were banned from all football-related activity last November for allegedly offering to sell their votes to undercover newspaper reporters.
"It hurts me," said Blatter of the criticism.
"I can tell you, if you go in depth into the clubs, in the youth organisations, in the professional and amateur leagues everywhere and the organisation of football in the 208 national associations, the contact they have with their public...is generally a good contact.
"We have realised there are people in FIFA (who) do not deserve to be there, especially in the government of FIFA," added Blatter, who for the second time this month distanced himself from his executive commi
