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Flores, who had been in charge for 18 months, became the club's eighth coaching casualty since flamboyant businessman Jorge Vergara bought Guadalajara in 2002.
Mexico's most popular club and the only one not to field foreign players said in a statement that the rest of the technical staff would keep their jobs.
Vergara, seen as an upstart by the Mexican business establishment who deplore his habit of not wearing socks, said he would turn Guadalajara into the world's biggest club when he bought it in 2002.
