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Qatar faces up to World Cup challenges

That question is not normally heard at lunchtime in Islamic Qatar but the drinks flowed freely while FIFA's inspection team toured Doha this week to evaluate the country's chances of hosting the 2022 World Cup.

The tiny Gulf Arab state is eager to display a liberal and welcoming image to inspectors and media, though its $4 billion bid for the tournament has been dismissed by many as unrealistic given its conservative social mores and lack of football culture.

"Qatar is a country with a conservative culture, however we are also a country that respects its guests and visitors," said bid communications director Nasser Al Khater. "We will have dedicated zones where alcohol will be served."

"The problem is that you have nothing low-end here. This is not a cheap place for tourists. Everything is five star," one expat resident of Doha said.

"Where are they going to put all of these people?"

Qatar, which currently has about 50,000 hotel rooms, will need 60,000 to meet the requirements of world football's governing body FIFA. Bid leaders have promised 95,000 rooms would be available by 2022.

"From a commercial point of view it would do very well here because of the time zones. The biggest spectator audience comes from Europe, South America and Asia," said Steven Humphrey, head of construction consultancy Davis Langdon's Qatar office.

"The issue is the heat."

And for the world's largest exporter of liquefied natural gas, money is no object. The country's economy is expected to grow by 16 percent this year.

"The biggest thing is that there is so much to be done," Humphrey said. "Money is not an issue. Getting a plan in place is an issue."

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