Why do Newcastle fans hate Mike Ashley? 10 of his worst moments as owner

(Image credit: PA)

When Sports Direct tycoon Mike Ashley bought Newcastle United 13 years ago, fans initially rejoiced. He promised to bring the glory days back to Tyneside, drank with the fans and appointed club legend Kevin Keegan as manager. Joy seemed to be on the cards for the Magpies.

Oh, how things have changed in the intervening years. Newcastle have come to expect the ridiculous – from Alan Pardew blaming a lack of signings on Notting Hill Carnival, to fans speculating over WWE chief Vince McMahon buying the club – but nothing could have prepared the club for the lows they’ve faced under Ashley.

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Mark White
Content Editor

Mark White has been at on FourFourTwo since joining in January 2020, first as a staff writer before becoming content editor in 2023. An encyclopedia of football shirts and boots knowledge – both past and present – Mark has also represented FFT at both FA Cup and League Cup finals (though didn't receive a winners' medal on either occasion) and has written pieces for the mag ranging on subjects from Bobby Robson's season at Barcelona to Robinho's career. He has written cover features for the mag on Mikel Arteta and Martin Odegaard, and is assisted by his cat, Rosie, who has interned for the brand since lockdown.