Vodafone Egypt are giving users 11 free minutes every time Mo Salah scores for Liverpool

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Are they trying to go out of business? The phone company have announced an ingenious new tie-in with the Reds and their Egyptian king

Mo Salah Vodafone

Mo Salah is riding on the crest of a wave right now: that four-goal haul against Watford on Saturday took his Premier League tally for the season to 28 – three short of the 38-game record.

Now, though, the Reds speedster won’t just be assisting Liverpool for the rest of the season – Salah will earn Egyptians signed up to Vodafone 11 free minutes of extra airtime for every goal he scores.

The mobile network recently released a memorable advert showing Salah as a fully acclimated Brit on Merseyside – just picture him picking up some fish and chips – and have now announced a new official tie-in with Liverpool.

At this rate, though, Mo might make the telecoms giant wish they'd never made such an offer... 

Words: Aarron Bates

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Joe Brewin
Joe Brewin

Joe was the Deputy Editor at FourFourTwo until 2022, having risen through the FFT academy and been on the brand since 2013 in various capacities. 


By weekend and frustrating midweek night he is a Leicester City fan, and in 2020 co-wrote the autobiography of former Foxes winger Matt Piper – subsequently listed for both the Telegraph and William Hill Sports Book of the Year awards.