Emirates launches tweet treat for World Cup fans

As an Official FIFA Partner, Emirates is challenging fans to create the longest virtual Mexican Wave through the networking power of Twitter – a “Twexican Wave.”

Inspired by the Mexican Wave phenomenon that took off at the 1986 FIFA World Cup in Mexico, Emirates is aiming to take the cult celebration from the stadium and put it onto Twitter where so many fans are already talking about the tournament.

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Gregg Davies

Gregg Davies is the Chief Sub Editor of FourFourTwo magazine, joining the team in January 2008 and spending seven years working on the website. He supports non-league behemoths Hereford and commentates on Bulls matches for Radio Hereford FC. His passions include chocolate hobnobs and attempting to shoehorn Ronnie Radford into any office conversation.