Live like a BALR with the new PUMA X BALR. collection

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PUMA

 Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. 

 

'BALR. are a truly authentic brand rooted in football and culture,' said David Bremond, Head of Product Line Management Teamsport, PUMA. 'This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.'

The new Fall 2020 collection packs more football dreams than ever into premium materials and designs, featuring a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. 

Juul Manders, CEO of BALR.: 'I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.'

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PUMA
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FourFourTwo Staff

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