Juventus director Pavel Nedved has stressed that Alvaro Morata's future lies with the Serie A champions rather than back at Real Madrid.
The Spain international joined Juventus in 2014, but Madrid have an option to re-sign the striker for a set fee at the end of this season.
"Morata is our player," Nedved told Tuttosport. "I can only see his future at Juventus.
"He is a great player and I believe that he is still only at 60 per cent of his full potential.
"Morata represents the future of Juventus."
The Czech added: "That was not an error from us. We only want players who want to play for Juventus and Coman had expressed his desire to leave. We decided to grant him his wish, even if we knew he is a very strong young player.
"We only need players who are proud to wear the Juventus jersey."
