The new channel, to be available worldwide but not in Britain, will broadcast seven days a week, 24 hours a day from the start of the 2010/11 season.
The channel will be produced by the Premier League's own production company and will feature news, studio discussions, individual programmes and classic matches.
The new rule Q17 says: "With effect from season 2010/11, all managers are required to attend in person and participate in post-match interviews held by or for the benefit of a UK broadcaster or radio broadcaster and failure to do so without just cause shall be a breach of these rules."
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