The figure from clubs in Spain, England, Germany, Italy and France for the 2009-10 season was a six percent increase compared to a similar study conducted in 2008, according to the latest European Football Merchandising Report from Sport+Markt and PR Marketing who said replica shirt sales fuelled the rise.
La Liga clubs reaped revenue of around 190 million euros, with Real and Barca, the richest two clubs on the continent, accounting for nearly 80 percent of the total.
English Premier League clubs, whose income was much more evenly distributed, earned 168 million, followed by Bundesliga clubs with 130 million, Italy's Serie A on 77 million and France's Ligue 1 with 67 million, the study showed.
"The boom in European football merchandising is ongoing," Peter Rohlmann of PR Marketing said.
"However, it is primarily the less established leagues that can look forward to significant growth, as they are gradually identifying the importance of club merchandising in brand management," he added.
"Jersey sales represent the core business of many clubs and are often responsible for around 50 percent of merchandising revenue," said Andreas Ullmann, a senior consultant at Sport+Markt.
