Three Lions bid to raise bowel cancer awareness

The England national team are spearheading a drive to raise awareness of bowel cancer, the second most common cause of cancer deaths in the UK, killing 44 people each day. The campaign 'There is Moore to know' will feature a series of striking and powerful images featuring stars of the England team, including Theo Walcott, Rio Ferdinand, Michael Carrick, David James, Micah Richards and Shaun Wright Phillips for the Bobby Moore Fund for Cancer Research UK. A unique collection of images portraying anatomical representations of the bowel are specifically timed to launch on St Georges Day and coincide with Bowel Cancer Awareness Month. And the campaign will feature exclusive interviews and a viral campaign produced by the players’ Team England Footballers Charity as part of their support of the Bobby Moore Fund for Cancer Research UK.

The Bobby Moore Fund for Cancer Research UK aims to raise awareness of the shocking statistics associated with the disease that killed the former England captain, aged just 51. 

The Fund endeavors to make more people aware of the symptoms of the disease and how to best reduce their risk of bowel cancer.  

Stunning photographs of the England footballers taken by leading sports photographer, John Davis, are combined with cutting edge technology to reveal the inner workings of the body, drawing attention to the bowel with the message ‘There is Moore to know’.  

And supporting the main images is a collection of behind-the-scenes shots captured by world renowned photographer, Terry O’Neill, a friend of Moore.

“My England team-mates and I were shocked to find out that bowel cancer kills 44 people every day in the UK, especially when over eight out of ten cases can be treated successfully if detected early enough,” said Rio Ferdinand.

While goalkeeper David James and winged wonder Theo Walcott also pledged their support.

“Lives can be saved if more people know about bowel cancer and can recognise the symptoms of the disease,” said the Portsmouth gloveman.

While Walcott added: “Bobby was one of the greatest footballers of all time; to die at 51 is too young. It is important to us that we make more people aware of the disease.”

The players chose to work with the Bobby Moore Fund for Cancer Research UK following their decision in 2007 to set up their own charitable trust – the Team England Footballers’ Charity. 

Their ambition is to raise a minimum of £1 million for chosen charity partners ahead of the 2010 World Cup. 

Each member of the squad has signed up to donate both their international match fees and their time to support chosen charity partners to raise awareness of particular issues and make a difference to the lives of others.

To see the stunning pictures, interviews and footage of the players visit www.teamenglandfootballerscharity.com and www.bobbymoorefund.org